HIGH PASS-RATE CERT GOOGLE-ADS-VIDEO GUIDE & EFFECTIVE VALID GOOGLE-ADS-VIDEO TEST ONLINE & PRACTICAL ADVANCED GOOGLE-ADS-VIDEO TESTING ENGINE

High Pass-Rate Cert Google-Ads-Video Guide & Effective Valid Google-Ads-Video Test Online & Practical Advanced Google-Ads-Video Testing Engine

High Pass-Rate Cert Google-Ads-Video Guide & Effective Valid Google-Ads-Video Test Online & Practical Advanced Google-Ads-Video Testing Engine

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Google Google-Ads-Video Exam Syllabus Topics:

TopicDetails
Topic 1
  • Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 2
  • Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Topic 3
  • Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 4
  • Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 5
  • Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Topic 6
  • Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 7
  • How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 8
  • Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Topic 9
  • Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 10
  • Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Topic 11
  • Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 12
  • Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.

Google Ads Video Professional Assessment Exam Sample Questions (Q28-Q33):

NEW QUESTION # 28
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?

  • A. Add location extensions to focus on selected geographic locations.
  • B. Reach a broad audience with Dynamic video ads.
  • C. Have a clear call-to-action such as "Learn more."
  • D. Link your Google Ads account to your Google Merchant Center account.

Answer: C

Explanation:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.


NEW QUESTION # 29
If your company used Reach Planner to forecast an awareness Video campaign, how should you set up the Video campaign to achieve similar reach to your media plan?

  • A. By using Reach Planner after the campaign's been active for a week so it has relevant data to create more accurate planning.
  • B. By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner.
  • C. By including keywords related to the company's products so Reach Planner can narrow down the campaign's settings.
  • D. By using Reach Planner from within your company's Google Analytics account so there are more insights to use in the plan.

Answer: B

Explanation:
D: By making sure the frequency cap added to the Video campaign matches the frequency cap set in Reach Planner:Reach Planner forecasts are based on the settings you provide, including frequency caps.
Matching the frequency cap in your campaign ensures your actual reach aligns with the forecast.
The other options are not relevant to matching the forecast.


NEW QUESTION # 30
A company is looking to grow consideration of their products in their potential customers' purchase cycles.
Why is a Google Video campaign an appropriate method to meet their goals?

  • A. Because online video lets consumers quickly compare similar businesses at once.
  • B. Because consumers use online video for information gathering before making a purchase.
  • C. Because online video lets consumers browse large product and service inventories they may want to purchase form.
  • D. Because consumers use online video to seek out the best deals on specific products and services.

Answer: B

Explanation:
C: Because consumers use online video for information gathering before making a purchase.
Video is a powerful medium for educating and informing potential customers about products and services.
This is crucial for the consideration phase of the purchase cycle.
Options A, B, and D are valid uses of online video, but information gathering is most directly related to consideration.


NEW QUESTION # 31
Which of the following accurately describes a primary benefit of Video action campaigns?

  • A. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
  • B. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
  • C. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.
  • D. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.

Answer: C

Explanation:
B: They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.Video action campaigns are designed to maximize conversions by running ads across YouTube and Google video partners.
These campaigns use automated bidding to optimize for the lowest cost-per-acquisition (CPA).


NEW QUESTION # 32
For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

  • A. In order to avoid having the campaign not run at all.
  • B. In order to prevent the average cost-per-view from increasing.
  • C. In order to make sure there's no limit on the types of video formats served.
  • D. In order to make sure the reach of the campaign won't become restricted.

Answer: D

Explanation:
A: In order to make sure the reach of the campaign won't become restricted.
Overlaying multiple audience targeting options can narrow down the audience too much, limiting reach.
Keeping them separate allows for broader targeting and better reach.
The other options are not the primary reason to keep audience solutions separate.


NEW QUESTION # 33
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